Discover how Code & Hue’s advanced live-streaming technologies transformed an ad agency in Thailand into a social commerce platform for MCNs. The strategic alliance with them unlocks endless potential for their growth and innovation.
The Challenge
The CEO of a thriving advertising agency in Thailand faced significant challenges before launching his own venture. Transitioning from traditional advertising to a live-streaming platform required overcoming technological limitations and market penetration barriers. Key hurdles included integrating robust live-streaming capabilities without disrupting existing operations and ensuring a seamless user experience that could handle high traffic volumes efficiently.
The Solution
To tackle this problem, the CEO of the company turned to Code & Hue’s advanced live-streaming and transcoding technologies. Our solutions facilitated the transformation of the advertising agency into a dynamic multi-channel social commerce platform tailored for MCNs. The seamless integration enhanced the agency’s slick user interface and robust account management systems.
Our comprehensive solution addressed several critical needs:
- Customizable Streaming Architecture: We provided a modular live-streaming architecture that allowed customization based on the agency’s specific operational needs. This flexibility enabled the agency to scale its offerings and incorporate additional features.
- High-Performance Transcoding: Our high-efficiency transcoding technology ensured that video content was optimized for delivery across various devices and bandwidth conditions, enhancing viewer experience and engagement.
- Robust Integration with Existing Systems: Our technology was integrated to complement the agency’s user interface and account management systems. We implemented API-based integrations that facilitated real-time data exchange and streamlined operations without disrupting existing workflows.
- Training and Support: To ensure a smooth transition and ongoing success, we provided comprehensive training for the agency’s technical team and ongoing support to address operational challenges. This empowerment enabled the agency to own the new platform and fully drive its growth.
- Analytics and Monitoring Tools: By integrating advanced analytics tools, the agency gained insights into viewer preferences, engagement metrics, and system performance. These tools helped the agency make data-driven decisions to further enhance the streaming service.
This strategic partnership filled the technical gaps and empowered the agency to manage increased streaming demands and content delivery efficiently.
The Impact
The advertising agency has introduced its updated business, creating new cooperation opportunities. The CEO’s prominence in Bangkok’s business circles enhances the potential for this partnership, laying a sturdy foundation for future growth and innovation.
This transformation using our solution had a profound impact on their business:
- The platform saw a 70% increase in user engagement within the first three months.
- Live-streaming sessions doubled, leading to a 40% increase in overall revenue.
- The advertising agency established new cooperation opportunities, expanding its client base by 30%.
“Working with Code & Hue has been a transformative experience. Their ready-to-use solutions drastically cut down our tech development timeline from potentially a year to merely a month, laying the foundation for a business model we're confident will thrive. We look forward to exploring more in Code & Hue's rich features suite to bolster Thailand's social commerce.”
The Takeaway
Code & Hue extends beyond technology, illustrating its impact on reshaping business strategies. This case study demonstrates how we turn traditional business approaches into innovative opportunities, turning visions into reality.
